Aya Fiber Studio | suzanne connors

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Reflections from a Decade

Reflecting on my decade-long journey as the owner of Aya Fiber Studio, I am filled with gratitude for the remarkable individuals I have encountered along the way. From insightful instructor mentors who exemplified true leadership to empathetic students who supported me during my most challenging times, I feel fortunate to count many of them as friends and recognize each as extraordinary in their own right.

Today marks the 10th anniversary of Aya Fiber Studio's public operations, although the original studio opened in 2008 in my backyard in Saxapahaw, North Carolina. Initially, it was a personal creative space, but after relocating to Florida, I rented a tiny studio at the Fish House Art Center in Port Salerno. At that time, my only intention was to sell my creations; little did I know that the studio would evolve into what it is today. This journey has imparted countless lessons, particularly the reality that small business ownership is often accompanied by mistakes. In our pursuit of action, we sometimes forget to pause and reflect on our experiences and the lessons they offer.

As we celebrate this milestone, I would like to share some key insights that have shaped my business philosophy.

**Lesson One: The Importance of Relationships**

The foundation of my studio has been built on the strength of relationships, which I intend to leverage for future growth. My students have been incredible; many return repeatedly, fostering a vibrant fiber community. Numerous friendships have blossomed, providing invaluable support during tough times. My connections with professional fiber artists have also been pivotal, offering guidance and encouragement. I hold these relationships in the highest esteem, as they have been instrumental in my journey!

Surrounding oneself with positivity is essential; perspective and mindset are crucial. Avoid engaging with negativity, whether in business or life.

**Lesson Two: Embrace Change for Progress**

It has been said that insanity is doing the same thing repeatedly while expecting different results. When something isn’t effective, it’s essential to adapt. Similarly, when something works, be prepared to modify it. The landscape of business is ever-changing, and our customers—be they consumers or students—hold the reins. To thrive, one must continuously adjust strategies. As Thomas Edison famously stated, “I have not failed. I’ve just found 10,000 ways that won’t work.”

As a solopreneur, I face the challenge of determining what kind of support I need as the studio evolves. While I currently manage everything independently, I understand that a successful business requires the owner to delegate effectively—I’m still working on that! It can be a daunting process.

One of the most fulfilling aspects of running a small business is the continuous learning it demands. Whether I’m researching new instructors, acquiring new skills, or tackling budgeting (my least favorite task), I am constantly refining my abilities. This drive keeps me engaged and motivated to improve. I often reflect on how I can enhance my approach, implement necessary changes, and take the time to appreciate my life and family. Recent personal challenges have prompted this reflection, underscoring the need for transformation.

**Lesson Three: Trust Your Instincts**

Whether considering a new business idea, selecting participants for a travel workshop, or hiring an instructor, it’s crucial to listen to your intuition. If something feels off, it likely is.

While it’s important to maintain a focus on the big picture, attention to detail is equally vital. It’s all too easy to get lost in daily tasks, but setting goals and developing strategies to achieve them is essential. The small, everyday interactions, studio ambiance, and availability of supplies are what truly determine success. The challenge lies in managing all these elements simultaneously and effectively.

Looking ahead, I am excited about what the future holds for the Aya Fiber Studio family. There are moments when the thought of walking away crosses my mind, especially amidst fluctuating class registrations and rising operational costs. The uncertainty of the studio's survival can be daunting. After the loss of my son, I faced an unprecedented low, making it extremely difficult to continue my daily routine. Fortunately, I had a supportive fiber community to help me through the busy season, along with a tranquil retreat in the mountains during the summer. This experience has been invaluable. By fall, I anticipate returning to the studio with renewed vigor, even though I know I’ll never be the same person.

Every entrepreneur grapples with the idea of whether a traditional job would be easier. Perhaps it would, but I know I wouldn’t find the same fulfillment or lifestyle satisfaction. I cherish the autonomy to shape my own destiny and eagerly await the next chapter of this journey over the coming decade.

What an incredible ten years it has been—here’s to the exciting adventures that lie ahead!

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